.. Giants of Enterprise, by Richard S Tedlow. Rare so compelling a business book. But this is less a business book, more a swathe of industrial history. He takes Carnegie, Ford, Eastman, Watson (IBM), Revson (Revlon), Walton (Wal-Mart) and Noyce (Intel) and charts the life story of each from formative beginnings to outstanding business success. Interesting and sometime disturbing commentary here on behavior, power, and isolation. Who for dinner? Probably Noyce, though Eastman would have been intriguing too.