Reputation-reality gaps
Observer February 1st, 2007
…interesting piece on reputational risk in this month’s Harvard Business Review, on how divergence of perception and reality, in and of itself, comprises a risk to reputation. When the walk and the talk don’t match up, we know intuitively that it won’t wash long term. To quote (alas, I don’t know who to attribute) “..you can fool some of the people some of the time, but you can’t fool all of the people all of the time”.
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